Leading Brands

Apple Inc.

Address H.Q

Apple Headquarters
1 Infinite Loop
Cupertino, CA 95014
United States

Address ME & or Africa

Cupertino, CA 95014
United States
+1-877 412-7753
Electronics and Software
Year established: 
Company outline (Maximum 100 words):


Apple, Inc. engages in the design, manufacture, and marketing of mobile communication, media devices, personal computers, and portable digital music players. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes both North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises of China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries not included in the reportable operating segments of the company. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA.

Consumer protection policy: 


Customer support: 


What is complimentary support?

Complimentary hardware support provides telephone support for basic setup, installation, assembly, and connectivity. See the support-related materials included with your Apple product for more information.

Complimentary software support provides telephone support for installation, launch, or reinstallation (not including data recovery) when your hardware configuration meets the minimum system requirements for the software. See the support-related materials included with your Apple product for more information.

How much complimentary support do I get?

Most Apple software and hardware products include unlimited complimentary support incidents within the first 90 days of product ownership. Apple Watch Edition comes with 2 years of complimentary support. See the support-related materials included with your Apple product for more information.

How does Apple define "support incident?"

Apple defines a support incident as a specific, discrete issue that can be addressed by isolating its origin to a single cause. Apple, in its sole discretion, will determine what constitutes a support incident. A support incident has reached resolution when the customer receives one of the following:

  1. Information that resolves the issue
  2. Information on how to obtain a software solution that will resolve the issue
  3. Notice that the issue is caused by a known, unresolved issue or an incompatibility issue with the supported product
  4. Information that identifies the issue as being resolved by upgrading to a newer release of the supported product
  5. Notice that the issue has been identified as a hardware equipment issue
  6. Information that isolates issue to a third-party product, not supported by Apple
Green policy: 


Environmental Responsibility

We take our passion for innovation beyond our products and into our practices. As part of our continuing mission to leave the world better than we found it, we’re partnering with The Conservation Fund to protect and create the type of forests we use in our packaging. We’ve developed a renewable micro‑hydro project to power our data center in Prineville, Oregon. And we’re building a solar farm in China to offset energy used by our offices and retail stores. Because it’s our responsibility to make sure that while creating beautiful products, we’re also caring for our beautiful planet.


We don’t want to debate climate change. We want to stop it.

We understand that making as many products as we do has a significant impact on the environment. Our carbon footprint is something we’re always aware of, and it’s something we’re always working to address. We’ve found ways to use energy and materials more efficiently in our facilities, to get energy from cleaner sources, and to design some of the world’s most energy‑efficient electronic products. In fact, all our product lines don’t just adhere to ENERGY STAR standards, they surpass them. And while we have a long way to go, our efforts are working. Even though we’re manufacturing and shipping more products than ever, our carbon emissions per product have been dropping since 2011.


Innovation means working with what’s here to create something new.

Our planet provides tremendous resources that make it possible for us to produce our packaging and power our facilities. But trees, sunlight, and wind aren’t just valuable, they’re sustainable. To help ensure that future generations have access to even more forest than we do, we’re partnering with The Conservation Fund to create and protect the types of sustainably managed forests that produce virgin fiber for paper and packaging. We’re powering all our U.S. data centers with 100 percent renewable energy — including our new micro‑hydro project that helps power our Prineville, Oregon, data center — and we’re continuing to make major advances toward powering all our corporate facilities and retail stores the same way.


Not everything can be replaced. So we reuse and recycle.

We consider our environmental impact during the earliest stages of design — finding ways to create products that use fewer materials and last longer. The planet has a limited supply of clean water, so we make sure that our manufacturing processes reuse as much of it, as many times, as possible. When we work with suppliers that don’t meet our standards for water reuse, we help them improve until they do. And we make it easy and safe to recycle Apple products.


We leave some important things out of our products. With good reason.

Many substances commonly used in the electronics industry can be harmful to people or the planet. So we design our products with cleaner, safer materials to reduce and eliminate these toxins. And we hold our suppliers accountable — we conduct factory audits, test components with independent laboratories, and verify the results in our own lab. It’s our mission to make sure anyone who assembles, uses, and recycles an Apple product can do so safely.


We’ve taken significant steps. With many more to come.

For decades, we’ve been working to minimize the impact our company and our products have on the environment. It’s an ongoing effort, and we want to keep you posted on what we’re doing. In 2014, we converted 100 percent of our U.S. operations to renewable energy, invested in the future of sustainable working forests, and designed several of our products to be beryllium‑free.



Research and Development Policy: