Latest News

03 November 2017
  By Erik Oster   Adobe unveiled a new study today, Creativity’s Diversity Disconnect, which sheds light on the diversity issues faced by the advertising industry. The study included a quantitative survey, conducted via an online survey, of some 750 creative industry professionals...+ read more
03 November 2017
    By Tim Nudd   Traffic jams in Asian cities are horrific, and only getting worse. Uber latches on to that fact with a big new brand commercial in which it proposes ridesharing as a key part of the solution. A new 80-second spot called “Boxes,” from Swedish agency Forsman &...+ read more
03 November 2017
    By Tom Kenney   The mobile device is the center of the universe, and it’s increasingly pushing media and marketing to change the way we talk about consumer journeys. Evidence of this is happening in major marketplaces such as China. Case in point, when you go to China, and talk...+ read more
01 November 2017
    By Jasmyn Wilson   Yes, the rumors are true: Consumers do trust user-generated content and reviews more than branded content. Actually, UGC has been around for a long time, but new media platforms have made it more accessible, giving rise to a new digital form of word-of-mouth...+ read more
01 November 2017
    By Oren Stern   Think about your most recent shopping experience. If you’re like most consumers, you probably did most of your research online. You may have checked out product specs, read some online reviews and compared different options. And a good deal of that research...+ read more
14 October 2017
    By Lindsay Rittenhouse   Responses to Dove’s racially insensitive clip of a black woman appearing to shed her body for a “cleaner” white version in a now-removed Facebook post promoting the brand’s body wash provided a reminder that the ad industry is still very much...+ read more