Latest News

14 October 2017
    By Lindsay Rittenhouse   Responses to Dove’s racially insensitive clip of a black woman appearing to shed her body for a “cleaner” white version in a now-removed Facebook post promoting the brand’s body wash provided a reminder that the ad industry is still very much...+ read more
14 October 2017
    By Katie Richards   Trust in government, business, media and NGOs has declined substantially since 2012, per Edelman’s annual Trust Barometer. The drop-off has been even more pronounced between 2016 and 2017. Brand marketers are grappling with the blowback as well, and...+ read more
14 October 2017
    By Lauren Johnson   Instagram may be encroaching on Snapchat’s territory when it comes to features and users, but Snapchat remains teens’ go-to app for social media, according to Piper Jaffray’s latest report. The investment firm’s annual “Taking Stock With Teens”...+ read more
14 October 2017
    By Patrick Coffee   The gun control campaign 'Gun Store' won multiple Cannes Lions for WPP's Grey New York in 2015. Grey   PR firms owned by holding company WPP lobbied the United States government on behalf of the National Rifle Association for years while its...+ read more
10 October 2017
  By Tim Nudd Saudi Arabia’s King Salman this week issued a decree allowing women to drivefor the first time—effectively ending the Gulf kingdom’s ignominious status as the only country in the world to ban women from driving. A number of auto advertisers quickly jumped on the news (...+ read more
10 October 2017
      By Robert Clara   On the night of May 19, 1962, Peter Lawford, hosting a Democratic Party fundraiser for JFK at New York’s Madison Square Garden, ceded the podium for one of the most famous performances of the 20th century. Having snuck away from the set of her latest...+ read more