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Burger King Named Cannes Lions’ Marketer of the Year

19 March 2017

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By Kristina Monllos

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Burger King will take home at least one award during this year’s Cannes Lions International Festival of Creativity: The fast-food chain was just named Marketer of the Year.

“Burger King is a brand that’s built a reputation for marketing campaigns that are bold, courageous and innovative, constantly challenging the limits of creative excellence,” said Jose Papa, managing director of Cannes Lions, in a statement. “Burger King believes that being a brand with purpose can achieve long-term advantages and deliver strong business results. That’s why the company is making such an impact.”

The brand has scored 76 Lions from the festival including last year’s Grand Prix in Print & Publishing and a Grand Prix in the Media category for Y&R New Zealand’s “McWhopper” campaign. It will be honored for the Marketer of the Year win during the festival in June.

“Creativity is a critical factor when it comes to helping us stand out from the pack and punch higher than our weight,” said Burger King CMO Axel Schwan, in a statement. “This principle is applied to everything we do, from the way we differentiate ourselves by flame-grilling our burgers to the groundbreaking advertising campaigns we create.”

According to a release from the brand, it is being honored by the festival for campaigns like Proud Whopper, McWhopper Proposal, #WhoIsTheKing, Whopper Freakout, Whopper Virgins, Whopper Sacrifice, King Games and Subservient Chicken.

“This award is a tribute to the consistently strong creative work done by the Burger King brand over time, and we look forward to celebrating it with all of our partner agencies during the Cannes Lions festival,” said Fernando Machado, head of brand marketing for Burger King, in a statement.

Source: www.adweek.com