Latest News

03 September 2014
    By Jason Campbell   After years of triumph in the consumer marketplace, tech giants Apple Inc., Inc. and Google Inc. are boosting efforts to court the business sector. Bloomberg reported that Apple, which expects business clients to account for at least 15 percent of...+ read more
03 September 2014
    By Melissa Rudy   The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts. In an effort to expand its identity beyond just chocolate bars and to attract a broader...+ read more
03 September 2014
      By Robert Mann   Cruise lines have weathered some rough seas in the past few years. Well-publicized food incidents (the latest afflicting Royal Caribbean this January) together with true disasters like the Costa Concordia wreck have conspired to put a dent in the hull of...+ read more
02 September 2014
      By Garett Sloane   Publicis Groupe has its sights on an acquisition of ad tech firm Criteo, according to reports today. The media holding company’s interest helped propel Criteo’s stock up nearly 20 percent.   Criteo went public late last year, joining a growing list...+ read more
10 April 2014
    For JWT, what’s old is new again. The agency has confirmed that it is re-embracing the name it had used for most of its 150 years in business—J. Walter Thompson.   The agency officially adopted the JWT moniker, which for years had been the way that many people referred to the...+ read more
26 February 2014
    Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all the locked doors. Nothing would be off limits. That’s kind of how Ubisoft’s star video game producer views the future of the industry—...+ read more