Latest News

07 March 2017
    By Lauren Johnson If you’re in New York City today, watch out—a cookie-shaped drone may be floating over your head. For its newest marketing stunt timed for National Oreo Day and the brand’s 105th birthday, Oreo put cookie costumes on five drones and flew them over the skyline....+ read more
02 March 2017
    By Patrick Coffee   Ogilvy & Mather Worldwide announced last January a sprawling list of promotions, shifts and restructurings—including a large new production and technology operation called Ogilvy Delivery.  The changes were unveiled in an internal memo sent by Ogilvy...+ read more
02 March 2017
    By Marty Swant   Google's parent company Alphabet reported lower than expected earnings growth for the fourth quarter of 2016, hurt in part by a lower cost per click on advertising, even while the total volume of clicks grew. According to the company's earnings released today,...+ read more
13 September 2016
  By Christopher Heine   Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency. The growth is primarily being pushed by digital, which will jump far higher than the...+ read more
06 September 2016
  By Katie Richards   HP Chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of women and people of color within their creative departments. In the letter, dated Aug. 30...+ read more
06 September 2016
    By Christopher Heine, Mary Swant   The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad spending to swell to $77.4 billion in...+ read more