Latest News

26 March 2017
    By Patrick Coffee   “Google’s next step is simple: they must acknowledge that they cannot grade their own homework.” That’s one top media agency executive’s take on the scandal that has threatened to engulf the search and video giant over the past few days after ...+ read more
19 March 2017
  By Corinne Grinapol When The Guardian decided yesterday to pull all of its ads from Google and YouTube in response to the discovery that its ads were sharing space with what The Guardian’s Jane Martinson described as “extremist material,” Guardian chief executive David Pemsel said...+ read more
19 March 2017
  By Kristina Monllos | Burger King will take home at least one award during this year’s Cannes Lions International Festival of Creativity: The fast-food chain was just named Marketer of the Year. “Burger King is a brand that’s built a reputation for marketing campaigns that are...+ read more
19 March 2017
  By Marty Swant   For the first time, Twitter is planning to participate in the Interactive Advertising Bureau’s 2017 Digital Content NewFronts, giving the social platform a chance to showcase its live video and and other content offerings to marketers in New York. Dozens...+ read more
19 March 2017
    By Lauren Johnson   Four screens mounted to the walls of xAd’s headquarters in New York’s One World Trade Center flip through the location-based advertising player’s 100 million mapped stores and locations, constantly refreshing to show brands where smartphone-toting consumers...+ read more
07 March 2017
    By Lauren Johnson If you’re in New York City today, watch out—a cookie-shaped drone may be floating over your head. For its newest marketing stunt timed for National Oreo Day and the brand’s 105th birthday, Oreo put cookie costumes on five drones and flew them over the skyline....+ read more