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02 March 2017
    By Patrick Coffee   Ogilvy & Mather Worldwide announced last January a sprawling list of promotions, shifts and restructurings—including a large new production and technology operation called Ogilvy Delivery.  The changes were unveiled in an internal memo sent by Ogilvy...+ read more
02 March 2017
    By Marty Swant   Google's parent company Alphabet reported lower than expected earnings growth for the fourth quarter of 2016, hurt in part by a lower cost per click on advertising, even while the total volume of clicks grew. According to the company's earnings released today,...+ read more
13 September 2016
  By Christopher Heine   Advertising will grow to a $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency. The growth is primarily being pushed by digital, which will jump far higher than the...+ read more
06 September 2016
  By Katie Richards   HP Chief marketing and communications officer Antonio Lucio has called on all of its agencies to put forward a proposal outlining how each agency will improve on the number of women and people of color within their creative departments. In the letter, dated Aug. 30...+ read more
06 September 2016
    By Christopher Heine, Mary Swant   The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad spending to swell to $77.4 billion in...+ read more
06 September 2016
    By Christine Birkner   After McDonald's ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future. McDonald's, a $1 billion account, represented less than 7...+ read more