Latest News

30 September 2015
    By Christopher Heine   Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic...+ read more
28 September 2015
    By Michael Burgi   COLOGNE, Germany—BMW showed off its gadget-stuffed new 7 series, which enters the automotive market in the next month, at a packed event at the Dmexco conference.   Filled with high-tech features that would make James Bond envious—such as a key fob that...+ read more
28 September 2015
    By Lauren Johnson   Approximately 40,000 digital marketing pros will descend on Cologne, Germany this week for the seventh annual Dmexco conference. Over the years, the two-day expo has grown from an event that fostered Germany's tech scene to a global gathering of big-name...+ read more
28 September 2015
    By Lauren Johnson   Just three months after launching a full-blown ad business, Instagram is kicking things into another gear, announcing today that marketers can utilize 30-second videos in campaigns. Before, ads were capped at 15 seconds—the same length of video that...+ read more
02 July 2015
    McDonald's hasn't been lovin' it for some time. Sales are sliding, revenue is down, and fast-casual chains are booming. Its image needs a major refresh. Which is why the fast-food behemoth yesterday announced a new global chief marketing officer, former Bacardi CMO Silvia...+ read more
02 July 2015
    McDonald's today announced two key hires who will be tasked with helping the brand build a more progressive company. The fast-food giant tapped Silvia Lagnado, former chief marketing officer for Bacardi, as its evp and global chief marketing officer and added Robert Gibbs, previously...+ read more