Latest News

01 June 2016
    By Jason Lynch   Adele's media domination continues.   Three weeks after her new album, 25, had the biggest-selling debut ever, the singer turned her record-breaking powers to TV, giving NBC its highest-rated prime-time music special in 10 years.   Her concert special...+ read more
01 June 2016
    By Lauren Johnson   Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a thing or two from WeChat, China's booming mobile app that's one of a growing number of messaging apps brands...+ read more
01 June 2016
    By Jason Lynch   "Peak TV" has a name, and now it has a number: 409. That's how many scripted series (drama, comedy and limited) aired on all broadcast, cable, streaming and OTT services in 2015, according to Julie Piepenkotter, evp of research for FX Networks. (Excluded from...+ read more
17 December 2015
      By David Gianatasio   Once again, FIFA's sponsors have voiced their displeasure with the way the global soccer organization is handling its affairs amid an ongoing corruption scandal.   Today, five key sponsors—Adidas, Anheuser-Busch InBev, Coca-Cola, McDonald's and...+ read more
01 October 2015
    By Lauren Johnson   In recent years, Cinnabon has become a brand known for stylized photos and pithy tweets concerning cinnamon rolls on Twitter, tweeting more than 95,000 times since 2009. Now it hopes to build on that social success with a teen-focused Snapchat video endeavor...+ read more
30 September 2015
    By Christopher Heine   Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic...+ read more