Latest News

01 July 2015
    Arthur Sadoun's star keeps rising at Publicis Groupe. The exec, named global CEO of Publicis Worldwide in 2013, is adding oversight of MSLGROUP, the public affairs, corporate communications and event unit at the French holding company, to his list of responsibilities.   As a...+ read more
01 July 2015
    Would you be more likely to shop Savile Row if it were called "The Street for the Tall, Rich and Handsome"? Or maybe book a visit to Sherwood Forest if it were known as "The Forest of Chivalrous Thieves"?Those were just a few of the names proposed by Chinese citizens in a U.K....+ read more
01 July 2015
    In the war of the wearables, the biggest battle is finding the right audience for your innovation. Smart glasses make for a good example: Despite all the hype around Google Glass, research firm NPD Group found only 1 percent of those surveyed actually bought them. Widespread adoption...+ read more
01 July 2015
    NBC has cut some of its lucrative business ties with Donald Trump following Trump's comments about the United States' relationship with Mexico during his announcement for president on June 16.   "The U.S. has become a dumping ground for everybody else's problems," Trump said. "...+ read more
29 April 2015
    Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets.   "The Art of You" campaign, which replaces the previous "Unforgettable Moments" pitch, showcases the...+ read more
28 April 2015
  Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting...+ read more