Research & Market Trends

Advertising Budget Projections

India has a large population which is becoming more and more affluent and the average consumer’s purchasing power is increasing. The average consumer’s purchase cycles are getting shorter, they are buying more, they are selling used goods that aren’t that old, they are developing hobbies, they are changing homes, jobs, even cities…A horizontal classifieds platform touches all this and even more, so it very much focuses on the mass market consumer and not a niche segment. For those users who don’t access Internet over desktops/laptops, we offer a similar experience over mobile phones. We have already launched our mobile site – which can be accessed from all Internet-enabled cell phones by simply going to our regular address www.quikr.com. Also, we have developed mobile apps for a majority of popular platforms and have extended the simplicity and quikness of our online platform to them.